Introducing Market Intelligence: AI-Powered Insights for Every Client Conversation
Every client conversation starts with the same question: "How is the market?" Until now, answering that question required hours of research—pulling data from multiple sources, analyzing trends, and translating numbers into advice. Market Intelligence changes everything. It is your AI-powered command center that transforms raw market data into actionable insights, ready for any client conversation.
What Is Market Intelligence?
Market Intelligence is a comprehensive market analysis dashboard built for real estate professionals. Enter any city, state, or ZIP code and instantly access AI-generated market briefs, interactive trend charts, market comparisons, and copy-ready content for emails and social media. It is everything you need to sound like the market expert you are—without the research time.
Quick Pulse: Your Market at a Glance
The Quick Pulse card shows you the three metrics that matter most: Market Score (seller, balanced, or buyer market with heating/cooling indicators), Median Home Price with year-over-year trends, and Days on Market with contextual insights. One glance tells you everything you need to set client expectations.
AI Market Brief: Your Conversation Starter
This is the heart of Market Intelligence. Our AI analyzes dozens of data points and generates a comprehensive brief with:
- Seller Signals: Clear recommendations like "List Now" or "Price Competitive" with strategic reasoning
- Buyer Signals: Actionable advice like "Act Fast" or "Negotiate Hard" based on current conditions
- Leverage Meter: Visual indicator showing the balance of power between buyers and sellers
- Key Talking Points: Pre-written bullet points you can use in client conversations verbatim
- Warnings & Opportunities: Market risks to watch and opportunities to highlight
- Audio Brief: Listen to your market summary while driving to an appointment
Copy-Ready Templates: Email in Seconds
Stop staring at a blank screen when writing client emails. Market Intelligence generates three ready-to-use templates: a Seller Email explaining current market conditions and listing strategies, a Buyer Email with negotiation advice and market context, and a Social Media Post to establish your expertise online. One click copies it to your clipboard. Another click shares it directly to Twitter, LinkedIn, or Facebook.
Deep Dive: Interactive Charts That Tell the Story
When clients want more detail, the Deep Dive section delivers. Expand it to reveal interactive charts showing Median Price Trends over time, Days on Market patterns, Sale-to-List Ratio movements, Inventory levels, and New Listings activity. Switch to the Rental tab to see median rents, rent trends, and available rental inventory. Every chart is beautifully designed and client-presentation ready.
Market Chat: Your AI Research Assistant
Have a specific question about the market? The floating Market Chat button connects you to an AI assistant that knows the current market data. Ask questions like "Is this a good time to list?" or "What should I tell my buyer about negotiating?" and get intelligent, context-aware responses. It is like having a market analyst on call 24/7.
Market Comparison: Side-by-Side Analysis
Clients often ask how their target market compares to others. The Compare Markets feature lets you run a side-by-side analysis of any two markets. See which market has better affordability, faster sales, higher appreciation, or more inventory—with clear "winner" indicators and an AI-generated summary explaining what the comparison means for your clients.
Market Alerts: Never Miss a Shift
Set up alerts for the markets you track most. Configure notifications for price changes (3%, 5%, or 10% thresholds), days-on-market shifts, market type changes (buyer to seller or vice versa), and weekly digests. When conditions change, you will know immediately—and can reach out to clients before your competition does.
Built for Real Conversations
Every feature in Market Intelligence was designed with one goal: helping you have better client conversations. The AI Brief gives you talking points. The templates give you ready-to-send content. The charts give you visual proof. The chat gives you answers on demand. Together, they transform you from an agent who "knows the market" into an agent who can prove it.
Try Market Intelligence Free