Our Methodology
ListingReels blends listing data, agent-style weighting, and AI guidance to make every CMA explainable and client-ready.
What We Measure in Every CMA
How It Works
Data Collection
We pair listing data with Google Places for address validation and maps.
- Listing sources for sold, pending, and active listings
- Google Places + Static/Street View for address confidence
- User-provided condition notes and optional photos
- Market trend feeds for price, DOM, and inventory
Comparable Selection
We search nearby listings and filter down to the closest matches before weighting.
- Proximity and time filters tuned for agents
- Similarity scoring on beds, baths, square footage, lot size, and style
- Sold comps prioritized, pending and active used for momentum and competition
- Distance and recency decay to avoid stale or far comps
Adjustment Calculation
Adjustments blend price-per-foot with condition inputs and market momentum.
- Price-per-foot benchmarks with similarity weighting
- Condition adjustments from user input or AI photo review
- Lot size, beds/baths, age, and proximity factors
- Market trend signals (sale-to-list, YoY change) folded into risk
Value Reconciliation
We return a transparent valuation plus guidance you can explain to clients.
- Weighted blend of adjusted comps and price-per-foot
- Scenario ranges (aggressive, market, conservative)
- Appraisal risk call-outs with gap estimates
- Shareable PDF and link exports with the comps you selected
Data Sources
| Source | Description | Type |
|---|---|---|
| Listing provider | Sold, pending, active listings plus trends and rentals | Primary |
| Google Places & Maps | Address validation, map tiles, and Street View imagery | Supporting |
| User Inputs | Condition notes, photo uploads, and verified property details | Agent-supplied |
| Derived Market Signals | Sale-to-list ratio, days on market, and price momentum | Derived |
Important Disclaimer
ListingReels generates Comparative Market Analyses (CMAs) for real estate marketing purposes only. CMAs are not appraisals and should not be used for lending, legal, tax, or insurance purposes. Property values are estimates based on available market data and may vary from actual sale prices. For official property valuations required by lenders or for legal purposes, please consult a licensed, certified appraiser.
Accuracy metrics are based on internal testing comparing ListingReels estimates to actual sale prices within 6 months of generation. Past performance does not guarantee future results. Market conditions, property condition, and other factors may affect actual sale prices.
Ready to Experience the Accuracy?
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